adidas becomes new kit sponsor of Singapore national football team in multi-year FAS partnership

The Football Association of Singapore (FAS) and adidas have announced a new multi-year partnership that will see the German sportswear brand become the kit sponsor of Singapore’s national football team, while extending its involvement into the Singapore Premier League, youth development and broader fan engagement. The partnership begins with the launch of new Home and Away kits for the 2026 season. Both were developed over several months between FAS and adidas, ...

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Nike introduces Hybrid footwear system for the growing demands of hybrid racing

Nike Hybrid is a new performance footwear system developed specifically for athletes who move between running and strength-based movements. Hybrid racing is changing the way athletes train. Instead of specialising in one discipline, competitors are expected to run, lift, push, pull and move through repeated high-intensity stations with very little respite. It is a format that asks a lot from the body, and quite a lot from a pair of shoes ...

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