adidas is entering the pet category in Singapore with the launch of its first-ever Pet Collection, extending the brand’s lifestyle range into a new segment built around matching style for owners and their animals.
The collection will debut at Furkids Fiesta at Clarke Quay Fountain Square on 15 May, before rolling out online and at selected adidas stores from 24 May.
At the centre of the collection is the CALI TEE, a short-sleeve pet T-shirt made from 100 per cent cotton single jersey fabric.
It is available in four colourways (ballet pink, light blue, bright yellow and Rhine green) and features adidas’ signature design cues. The tee is offered in sizes for small, medium and large pets.
Beyond apparel, adidas is also introducing a wider set of accessories. These include a premium collar in burgundy and black, made from genuine leather and finished with gold-tone Trefoil studs and pendant detailing. Through Made For You, the brand’s customisation arm in Singapore, selected pieces can also be personalised.
For owners travelling with their pets, the collection also includes a PU-leather pet carrier offered in vintage brown and deep olive green.
The carrier features an all-over Trefoil interior print, a diagonal Three Stripes exterior design, a side roll-up ventilation window, a breathable front panel, and both shoulder and handheld carrying options.
The collection also extends the matching concept to owners themselves. adidas says an adult CALI TEE will follow in FW26, designed in the brand’s familiar Adicolor silhouette with a relaxed fit and subtle embroidered Trefoil logo.
A notable addition for Singapore is the inclusion of two PET FIFA World Cup Federation Jerseys, for Argentina and Japan. adidas says this marks a first for the local Pet Collection.
Designed to mirror the kits worn on the football stage, the jerseys are aimed at owners who want their pets to wear team colours alongside them during this year’s FIFA World Cup.
The pop-up launch at Clarke Quay Fountain Square will run across two weekends, from 15 to 17 May and 22 to 23 May, between 2pm and 8pm.
From 24 May, the collection will be available at selected adidas retail stores in Singapore, on adidas.com.sg/pets and through the adidas app.
Prices start at S$25 for PET Made For You accessories and go up to S$179 for the PET PU Leather Bag. The PET FIFA World Cup Federation Jerseys are priced at S$49, the Pet CALI TEE at S$49, and the PET Premium Collar at S$79.
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