by Sean Loo August 11, 2026
Featured, Sports

adidas becomes new kit sponsor of Singapore national football team in multi-year FAS partnership

The Football Association of Singapore (FAS) and adidas have announced a new multi-year partnership that will see the German sportswear brand become the kit sponsor of Singapore’s national football team, while extending its involvement into the Singapore Premier League, youth development and broader fan engagement. The partnership begins with the launch of new Home and Away kits for the 2026 season. Both were developed over several months between FAS and adidas, ...

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by Sean Loo May 9, 2026
Featured, News

adidas launches first pet collection in Singapore

adidas is entering the pet category in Singapore with the launch of its first-ever Pet Collection, extending the brand’s lifestyle range into a new segment built around matching style for owners and their animals. The collection will debut at Furkids Fiesta at Clarke Quay Fountain Square on 15 May, before rolling out online and at selected adidas stores from 24 May. At the centre of the collection is the CALI TEE, ...

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by Sean Loo April 1, 2026
Featured, News

adidas Singapore debuts pickleball range with new Court collection

adidas Singapore has entered the local pickleball market with the launch of its new Court Range collection, a line-up that covers paddles, footwear and apparel and is aimed at players seeking control, stability and all-court performance. The range made its debut at PickleXCup from 26 March at Sports Arena Expo Hall 7. The collection includes four paddles, each tailored to a different style of play. Leading the line-up is the Metalbone S ...

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