Magnum has introduced a new Signature range in Singapore, expanding its premium ice cream line-up with two new flavours: La Pistache and La Pêche.
The new range centres on two flavour profiles that move away from Magnum’s more traditional chocolate-led combinations.
This is the first time the brand has introduced cracking coatings built around ingredients such as pistachio and peach, while still retaining the signature chocolate tip that remains closely associated with the Magnum name.
La Pistache is the richer of the two. It combines pistachio gelato with pistachio ice cream, all encased in a pistachio coating studded with salted caramelised pistachio pieces and finished with Magnum’s thick cracking chocolate.
It is a layered combination of crunch and creaminess, built for consumers who prefer fuller, nuttier flavours.
La Pêche takes a lighter direction. The product uses a peach-flavoured shell coated with peach-flavoured pieces, also finished with the signature chocolate tip.
Inside, smooth ice cream wraps around a peach gelato core, creating a more fruit-forward profile that is intended to feel fresher and brighter in comparison with La Pistache.
In terms of availability, the Magnum Signature range will launch islandwide in June. La Pêche will be sold as single sticks and in multipacks of three, while La Pistache will be available as single sticks and in mini multipacks of six.
Single sticks are priced at S$4.28, while the multipack and mini multipack formats are priced at S$12.12.
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