PIVĒNE and Henri Giraud Celebrate 400 Years Of Champagne Mastery.

This May, PIVĒNE raises the bar (and a glass) to a monumental milestone: the 400th anniversary of Champagne’s iconic maison, Henri Giraud.


While most of us are still grappling with what to drink on a Friday night, Henri Giraud has been perfecting the art of champagne since the 1600s. That’s 13 generations of bubbly brilliance, innovation, and audacious vision, all bottled into what can only be described as liquid history.

And what better partner to celebrate this extraordinary legacy in Singapore than PIVĒNE?

“Henri Giraud isn’t merely a name in the champagne world. It’s a vanguard, a beacon of craftsmanship and sustainability. Their ethos resonates deeply with our own values,” says Julien Drevon, CEO of PIVĒNE.

From now till 22 June, enthusiasts and collectors can indulge in a 30 per cent celebratory promotion on the full Henri Giraud range, exclusively on PIVĒNE’s website. A rare chance to own a piece of Champagne’s living history, and perhaps, a new favourite for the cellar.

Under the stewardship of Sébastien Le Golvet – the 13th-generation scion of the Giraud-Hémart family, the maison has redefined what it means to honour tradition while embracing the future.

Take the Argonne cuvée, for instance. Matured in oak barrels sourced from the ancient Argonne Forest, it’s a terroir-told tale, rich with notes of heritage and heart. Their pioneering “Triple Zero” policy (zero pesticides, zero herbicides, zero insecticides) showcases the maison’s progressive environmental ethos.

It’s this blend of reverence and radicalism that dovetails so elegantly with PIVĒNE’s own L’Art de Vivre philosophy. “Singapore is a cultural crossroad,” Drevon notes. “We see ourselves as custodians of fine wine culture here, bridging heritage with the modern-day celebration of life.”

Here’s to 400 years of excellence – and the next 400 to come.


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Sean Loo

Futr's managing editor loves all things retro, even though he was born in the late 90s. Even though his main job encompasses tons of driving, he swears he turns off the lights each time he leaves his room.

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