adidas becomes new kit sponsor of Singapore national football team in multi-year FAS partnership

The Football Association of Singapore (FAS) and adidas have announced a new multi-year partnership that will see the German sportswear brand become the kit sponsor of Singapore’s national football team, while extending its involvement into the Singapore Premier League, youth development and broader fan engagement. The partnership begins with the launch of new Home and Away kits for the 2026 season. Both were developed over several months between FAS and adidas, ...

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Weston Corp opens World Cup ’26 pop-up at Jewel Changi Airport

Weston Corporation has launched Weston Corp World Cup ’26 at Jewel Changi Airport, introducing what it describes as a first-of-its-kind football pop-up in Singapore ahead of this year’s World Cup. Running from May to 31 July 2026, the space is centred on federation jerseys, matchday-themed displays and football merchandise, with Weston positioning it as a dedicated World Cup destination rather than a conventional retail corner. This is a large showcase of home ...

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