ECOVACS is bringing its global “Created for Ease” brand idea to the region with a more local, more human line: “Always in Your Corner”. The campaign is aimed, quite explicitly, at the region’s unsung heroes, particularly those in the so-called “sandwich generation”. You know the type, because many of us either are one, live with one, or owe our sanity to one. These are the people balancing careers, children, parents, routines, deadlines ...