White Rabbit (大白兔) is kicking off the festive season with a trio of cheerful activations: a whimsical afternoon tea, new limited-edition blind boxes, and a series of retail pop-ups across Singapore.
Like many of us, White Rabbit has grown up without losing its sense of fun. The brand’s latest campaign takes the comforting creaminess of its signature candy and spins it into an experience you can sip, collect, and share.
The White Rabbit Afternoon Tea brings the brand’s creamy profile into patisserie. It includes wrapper-inspired motifs, pastel palettes, and a pour that nods to the candy’s velvety finish.
“We wanted to create a moment of quiet indulgence in a fast season, something that’s as charming as it is familiar,” said a White Rabbit spokesperson. “This tea set is our little love letter to the fans who grew up with us.”
Also debuting for the season: limited-edition White Rabbit blind boxes. Each miniature captures the brand’s design language while celebrating the joy of discovery. Whether you’re hunting for a rare figurine or completing a full set for the display shelf at home, it’s an easy way to bring a touch of whimsy to the Year of the Horse.
White Rabbit will also stage island-wide pop-ups featuring seasonal tins, gifting bundles, and exclusive merchandise. Look out for interactive corners and photo-worthy backdrops.
Availability
Afternoon Tea Set: Limited-time seasonal menu during the Lunar New Year period.
Blind Boxes & Merchandise: Available at participating pop-ups and selected retail partners, while stocks last.
Pop-ups: Rolling out across major malls and lifestyle destinations during the festive season.
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Sean Loo
Futr's managing editor loves all things retro, even though he was born in the late 90s. Even though his main job encompasses tons of driving, he swears he turns off the lights each time he leaves his room.
