DJI is starting the year strong by expanding its retail presence in Singapore with two new experience stores: DJI NEX Serangoon and DJI × Hasselblad The Heeren.
These openings make it more accessible to creators and consumers across the island.
Located in the heart of Orchard Road, the newly launched DJI × Hasselblad The Heeren marks DJI Singapore’s first ground-floor retail experience and represents a significant milestone as a flagship collaboration with Hasselblad.
This premium space brings together the strengths of both brands, offering customers access to DJI’s cutting-edge imaging technology alongside Hasselblad’s legendary professional camera systems. Shoppers can look forward to hands-on product demonstrations, premium showcase zones, and expert guidance designed to enhance the creative experience for both DJI and Hasselblad users.
The newly opened DJI NEX Serangoon, located inside NEX Serangoon, brings DJI’s signature experiential retail presence to one of Singapore’s busiest heartland malls. The store features DJI’s full range of drones, handheld cameras, and accessories, providing convenient access for creators, hobbyists, and first-time users.
With the addition of these two new stores, DJI now operates five stores in Singapore:
- DJI VivoCity
- DJI Funan
- DJI Jewel Changi Airport
- DJI NEX Serangoon (new)
- DJI x Hasselblad The Heeren (new and largest in Singapore)
“Kicking off the year with the opening of two new stores marks a strong start for DJI in Singapore, and DJI × Hasselblad The Heeren represents an especially significant milestone for us. As DJI’s first ground-floor collaboration store in Singapore, it brings together the strengths of both brands in one premium destination along Orchard Road. Whether you’re a professional creator or a curious newcomer, we look forward to welcoming customers to experience the combined imaging excellence of DJI and Hasselblad.”
Cathleen Yuan, Director of DJI Singapore
DJI NEX Serangoon, located at 23 Serangoon Central, #02-43/44 NEX, Singapore 556083, opens from 10:30am -9:30pm daily and DJI x Hasselblad The Heeren located 260 Orchard Road, #01-01B, The Heeren, Singapore 238855, opens from 11:00am -10:00pm daily.
Consumers may follow DJI Singapore on Facebook, Instagram and TikTok for future updates, including upcoming product workshops, promotions, and other activities.
Liked this? Check out more articles on Futr tech here.
