In a kaleidoscope of colours, culture, and creativity, OPPO has rolled out its SG60 campaign to mark the nation’s 60th birthday.
But rather than pulling out a cake and candles, they’ve invited Singaporeans to light things up their way, with creativity, community, and a camera phone.
As part of this homegrown initiative, the OPPO LUMO Photography Awards 2025 called on shutterbugs of all stripes to “Super Every Singapore Moment.” Local celebrity Romeo Tan leads the charge in a video tribute, featuring the captured works of 20 photography enthusiasts.
From kopi shop banter at dawn to rain-slicked alleyways lit by neon signs, the images radiate the unspoken charm of Singapore’s everyday. And of course, all of this is powered by OPPO’s signature tech.
With professional-grade imaging packed into pocket-sized devices, OPPO makes storytelling not just easy, but intimate.
If you’ve yet to get involved, the competition is still open. Submissions are welcome until 15 October 2025. Top entries stand to win up to USD$5,000 and the opportunity to have their work exhibited globally.
OPPO has also launched their new Creative Studio programme, a youth-focused initiative powered in collaboration with Nanyang Technological University’s veNTUre programme. The brief was simple but loaded question: “What does SG60 mean to you?”
Armed with the newly launched OPPO Reno14 Pro, the young creators have turned their reflections into art. Their digital photo album, curated on a dedicated Instagram account (@FromThenToNowSG60), plays out like a heartfelt walk down memory lane. Old-school kopi shops stand alongside gleaming MRT stations. Neighbourhood cats and kampung nostalgia live harmoniously next to sleek urban skylines.
It’s a gentle reminder that as much as Singapore changes, some things remain comfortingly familiar.
“In honour of this occasion, OPPO is proud to collaborate with local photography enthusiasts and emerging young talents to co-create meaningful content that celebrates the spirit of the nation,” said Dylan Yu, Marketing Director of OPPO Singapore. “By encouraging individuals to capture the beauty around them, OPPO reaffirms its commitment to empowering Singaporeans with a platform to express their creativity and commemorate this momentous day.”
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