As Singapore celebrates 60 years of independence, Eu Yan Sang has turned its attention to the Pioneer and Merdeka Generations.
From 15 May to 9 August 2025, eligible cardholders can enjoy an additional 3% off storewide promotions (excluding Changi Airport stores), alongside curated discounts on selected health-boosting products. These include essentials such as Waist Tonic, Superior Bird’s Nest, and the ever-popular BrainMax+ formula, now offered at a generous 2-for-$60 promotion.
The selection, unsurprisingly, has been curated with intention. There’s an obvious lean toward brain health, immune resilience, and vitality, the very foundations of healthy ageing. Whether it’s the double-pack Bird’s Nest, prized for its skin and respiratory benefits, or the American Ginseng slices for mental clarity, Eu Yan Sang is offering a reaffirmation of care.
“In honouring the generations who built this nation, we wanted to do more than acknowledge their legacy. We wanted to contribute meaningfully to their health and everyday wellness,” Eu Yan Sang shared. “This SG60 initiative reflects our continued commitment to holistic, preventive health rooted in time-honoured TCM practices.”
For over 140 years, Eu Yan Sang has served as a bastion of Traditional Chinese Medicine, walking the tightrope between ancient knowledge and modern science with enviable ease. From GMP-certified manufacturing to retail education and digital outreach, the brand has grown from a humble dispensary to a healthcare mainstay, a fixture in Singaporean homes and hearts.
So if you’ve got a parent or grandparent who qualifies, perhaps it’s time for a trip down to the nearest Eu Yan Sang outlet. Whether it’s for a nourishing herbal soup or a bottle of chicken essence with ginkgo biloba, it’s about being seen, honoured, and remembered.
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