AI is here. And the latest Samsung Galaxy S25 Series lineup is setting the standard.
Unveiled at Unpacked 2025, the Galaxy S25 Ultra, Galaxy S25+, and Galaxy S25 come jam packed with context-aware AI companions, designed to make every interaction effortless, intuitive, and downright futuristic.
With a customised Snapdragon 8 Elite Mobile Platform, next-gen ProVisual Engine for photography, and multimodal AI that understands text, speech, images, and video, the Galaxy S25 Series packs a serious punch.
As Ronnie Ng, Vice President and Head of Mobile eXperience at Samsung Electronics Singapore, puts it: “As more users embrace AI in their everyday tasks, we want the Galaxy S25 Series to set the standard of what AI smartphones can truly do. With an AI-integrated OS and enhanced Galaxy AI features, we believe the S25 Series will drive mobile AI adoption, especially as Singapore gears up to be an AI nation.”
your smartest, most intuitive companion yet.
Think of the Galaxy S25 Series as a phone that actually knows what you need before you even ask. With One UI 7, Samsung and Google have reimagined Android with AI at its core, delivering a seamless, intuitive experience.
- Multimodal AI agents can now interpret text, speech, and visuals, making interactions feel more natural than ever.
- Circle to Search lets you instantly extract numbers, emails, and links from your screen; no more memorising and typing manually.
- Context-aware searches mean you can look up an event and instantly add it to your calendar, or share a GIF straight from a conversation without switching apps.
- Smart photo search allows you to find specific images in your gallery just by describing them. Goodbye to endless scrolling.
- Gemini AI integration works across Samsung, Google, and third-party apps like Spotify, so pulling up your favourite team’s season schedule and adding it to your calendar is now a one-command affair.
And that’s just scratching the surface.
AI-powered productivity and creativity.
With AI this smart, the Galaxy S25 Series is your personal assistant, content creator, and productivity guru rolled into one.
- Call Transcript keeps your conversations organised with automatic call summaries.
- Writing Assist formats your notes, summarises long texts, and enhances readability without switching between apps.
- Drawing Assist takes your sketches and turns them into polished digital artwork.
For the creatives, Generative Edit brings professional-grade photo and video editing to your fingertips, while Audio Eraser isolates background noise from videos, letting you remove distractions like wind, chatter, or even that overenthusiastic karaoke singer in the background.
And if you’ve ever dreamed of DSLR-like depth control, Virtual Aperture in Expert RAW gives you just that.
privacy meets AI.
With AI comes data, and with data comes security concerns. Samsung tackles this with on-device AI processing, ensuring your personal information stays private.
The Personal Data Engine learns from your habits without sending your data to external servers, while Knox Vault and post-quantum cryptography protect against future cybersecurity threats. In simpler terms: your data stays yours.
unrivalled performance.
The Snapdragon 8 Elite Mobile Platform for Galaxy, compared to its predecessor, is a powerhouse:
- 40% faster NPU for next-level AI processing
- 37% faster CPU for smooth multitasking
- 30% improved GPU for console-quality gaming
Thanks to ProScaler, display image scaling is 40% sharper, while Vulkan Engine & Ray Tracing bring lifelike lighting and textures to mobile games. And with a 40% larger vapour chamber, overheating is a thing of the past.
photography like never before.
Cameras are where Samsung flexes its muscles, and the Galaxy S25 Ultra takes things up a notch with:
- A new 50MP ultrawide sensor (upgraded from 12MP) for breathtaking landscapes
- 10-bit HDR recording by default, delivering 4x richer colours than before
- Advanced low-light video processing that ensures crisp, clean footage, even in dimly lit settings
With AI-powered noise reduction, precise motion detection, and cinematic-grade Galaxy Log for pro-level colour grading, this is a mobile film studio.
built tough, styled smart.
The Galaxy S25 Ultra combines titanium durability with Corning Gorilla Armor 2, making it stronger than glass and more resistant to drops and scratches.
Even better, every external component of the S25+ and S25 now contains at least one recycled material, making this the most sustainable Galaxy lineup yet.
the future is here.
With 7 years of OS updates and security patches, the Galaxy S25 Series is built to last. And if you’re looking for added peace of mind, Samsung Care+ covers accidental damage, repairs, and replacements.
To top it off, every S25 device comes with six months of Gemini Advanced and 2TB of cloud storage, ensuring you get the most out of your AI-powered phone.
The Samsung Galaxy S25 Series officially launches on 23 January 2025. Pre-orders are now open.
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