New Era has opened a new flagship store in Bugis, placing itself squarely in one of Singapore’s most recognisable street culture districts.
The new outlet officially opened on 20 August 2026 and is positioned as what the brand calls a “basecamp” for urban explorers and boundary pushers.
Beyond stocking New Era’s full range of caps, apparel and accessories, the store is also intended to function as a more experiential retail space, with customisation, local art and live performances forming part of its opening programme.
A flagship built around street culture
The outlet operates daily from 10am to 9.30pm and serves as New Era’s latest flagship in Singapore.
The store carries the brand’s usual mix of headwear, apparel and accessories, but the larger idea is to make the space more interactive rather than simply transactional.
The Cap Bar returns
One of the centrepieces is an expanded version of The Cap Bar. The customisation station offers a wider selection of charms, pins and other add-ons, allowing customers to personalise their caps rather than simply choosing one off the rack.
New Era staff are also available to guide shoppers through the brand’s various cap silhouettes, helping them find a shape that suits them before adding the finishing touches.
Opening promotions
New Era is also running several opening offers.
Customers who spend more than S$100 in a single receipt will receive a S$25 rebate until 31 August 2026. Those who purchase a cap at the Bugis store between 21 and 23 August will also receive three complimentary charms from The Cap Bar.
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