Fender Audio has entered the Singapore market with the launch of its ELIE portable speaker series and MIX headphones, marking the brand’s local debut in the premium personal audio segment.
The launch introduces two flagship product lines. The first is the ELIE speaker series, short for “Extremely Loud Infinitely Expressive”, which comes in two versions: the E6 and E12. The speakers combine integrated subwoofers with a Waves SOC implementation, which is described as a first of its kind globally.
Beyond straightforward music playback, the ELIE speakers are designed to support more flexible use cases. Each unit can manage up to four simultaneous audio channels with low latency, allowing users to combine Bluetooth audio, smartphones or wireless microphones, as well as wired input through XLR or quarter-inch cable connections.
The speakers can also be set up in stereo mode for left and right channel separation, or synchronised in multi-mode for wider sound coverage across a larger space.
The second product line is the MIX headphones, which Fender Audio describes as a modular personal audio system built to adapt to users’ listening preferences, aesthetics and daily routines.
The headphones are paired with the FWD Tx USB-C transmitter, which supports lossless LHDC-V, low-latency LC3 and Auracast transmission. The feature set also includes 40mm Graphene drivers, hybrid active noise cancellation, dual microphones with environmental noise cancellation, and both wired and wireless playback options.
Battery life is rated at up to 100 hours, while replaceable modular elements are intended to extend the product’s usable lifespan over time.
“ELIE and MIX are built for how people listen today. With ELIE and MIX, we’re bringing that same craftsmanship and tonal excellence to personal and portable audio, making iconic sound more accessible than ever.”
Mah Chernwei, Chief Executive Officer of Riffsound
Pricing has been set at S$588 for the ELIE 12 speaker, while both the ELIE 6 and MIX headphones are priced at S$468. All three products will be available from April 2026 through online and offline stores, including Fender Audio’s official website, Swee Lee, iStudio and Lazada.
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