Hyundai's 'Goal of the Century' campaign featuring Steven Gerrard and BTS aims to unite the world through football for a sustainable future. What do football and K-pop have in common? If your answer is “crazy rabid fans”, well… You’re not entirely wrong. But whether you are neutral to these things or fall into one of the fan camps, one has to concede the potential of the sheer size of these fanbases. ...

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