CASETiFY has launched a new collaboration with BMW, introducing two collection lines that bring together automotive design cues, recycled materials and lifestyle-tech accessories.
Timed to coincide with Earth Day, CASETiFY’s Re/CASETiFY sustainability programme and the 40th anniversary of the BMW M3, the collaboration is aimed at consumers who value both design and environmental considerations.
The first line is the limited-edition BMW | CASETiFY Innovative Collection, which focuses on circular design and material reuse.
Its headline product is a special-edition phone case made from recycled aluminium sourced from BMW vehicles, finished with an embossed BMW logo. The camera ring on the case is also made from recycled aluminium.
CASETiFY has also used recycled plastic pellets collected through its Re/CASETiFY programme to create a bumper for a modified BMW M3 E30.
That car is being displayed at the Dosan CASETiFY Flagship store in South Korea, serving as a physical demonstration of the collaboration’s circular design approach.
Alongside that is the BMW M | CASETiFY Evergreen collection, which takes a broader and more commercial approach. Inspired by the BMW M series, the range spans phone cases and related tech accessories priced from S$21 to S$142.
CASETiFY says the collection draws on BMW M’s established visual identity, including its signature red gradient and design references linked to the M3.
Among the highlighted products are the BMW M Custom Car Plate Phone Case, which allows text personalisation, and the BMW M3 Mahle Rim Snappy Grip Stand, a dual-function accessory that can be used as both a phone grip and a kickstand.
These products lean more heavily into BMW’s enthusiast appeal, translating familiar automotive elements into accessories for everyday use.
Both collections are now available globally through CASETiFY’s website and its physical STUDiO locations.
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