On, the Swiss sportswear brand that’s redefined how we run, is now officially in Singapore.
Nestled in the glistening heart of Jewel Changi Airport, the newly launched two-storey flagship is now open for business.
As Martin Hoffman, CEO of On, succinctly puts it, “This store is a place where innovation meets community, inspiring runners of all levels to push their boundaries and realise their full potential.”
The 9,300 square foot flagship sprawls across two levels, elegantly draped in On’s signature “Dream On” philosophy. Think sweeping curves, nature-inspired textures, and a lighting scheme that seems to float, creating a sanctuary that’s as energising as it is soothing.
Singapore’s coastal running trails and skyline inspired the architectural flair here. The city’s spirit is captured through the lens of a runner, one who’s gazing out at the shimmering waters and glassy towers, mid-stride, mid-thought.
At the heart of it all is the “Magic Wall”, a modular fixture that’s less Harry Potter and more sports science. Shoppers can quickly test and try their dream pair of shoes, guided by tech that explains On’s CloudTec cushioning and Speedboard propulsion like a friendly biomechanics professor.
Level 1 is the performance zone, home to technical apparel and iconic models like the Cloudmonster and Cloudrunner. It’s also where Zendaya’s “ZONE DREAMERS” campaign currently graces the windows.
Upstairs is the lifestyle and expansion zone. You’ll find tennis gear co-designed with none other than Roger Federer, everyday favourites like the Cloudtilt, and adventure-ready pieces like the Cloudultra.
This space is built to be a community hub, a gathering place for the growing tribe of runners and movers in Singapore.
From weekly runs and injury-prevention workshops to the newly minted On Run Club Singapore, the brand is planting its flag firmly in local soil.
Says Hoffman, “We believe that movement is a universal language that can bring people together and inspire them to achieve more.”
So, whether you’re a marathon runner, a weekend park trotter, or someone who just likes feeling comfortable while chasing your kopi, this store has something for you.
Futr's managing editor loves all things retro, even though he was born in the late 90s. Even though his main job encompasses tons of driving, he swears he turns off the lights each time he leaves his room.
