BMW i Vision Dee debuts in Singapore.

BMW Asia recently showcased the BMW i Vision Dee, the BMW Group’s vision of the future digital experience as part of BMW Joy Electrified.


Held at the Suntec City Atrium from 27th to 30th July, 10 am to 10 pm, visitors can get up close and personal with Dee to see what the future of BMW holds.

As the Managing Director of BMW Group Asia, Lars Nielsen, eloquently puts it, “The future of the BMW Group is electric, circular, and digital.” And indeed, the BMW i Vision Dee stands as a testament to this vision. It’s not just a vehicle; it’s a digital emotional experience that promises to immerse you in a world where hardware and software blend seamlessly to create an intelligent companion.

The BMW i Vision Dee introduces us to the concept of “phygital icons” – a fusion of physical and digital elements that welcomes you with a personalised scenario of graphics, light, and sound. 

The headlights and grille come to life, allowing the car to express its emotions visually. Yes, you heard it right. The BMW i Vision Dee can convey feelings like joy, astonishment, and approval through its facial expressions. Your avatar can also be projected onto the side window, further enhancing the personalised welcome scenario. 

The design of the BMW i Vision Dee is nothing short of mesmerising. With 240 E Ink segments on its body surface, it’s like a canvas of creativity waiting to be painted. Each segment is individually controlled, allowing for a mesmerising array of patterns that can change in the blink of an eye. 

The cabin is also loaded with tech. The BMW Head-Up-Display stretches across the entire windscreen, offering a vast surface to showcase vital information. But here’s the magic: when not in use, it remains discreet, blending seamlessly with the surroundings. 

The BMW i Vision Dee will also be graced by the presence of Matthias Junghanns, Director of Automotive Design, BMW Designworks Shanghai. With his invaluable insights, he will share the untold stories behind the design process, giving us a glimpse into the creative minds that shaped this extraordinary vehicle.

Don’t miss his presentations at 12 pm, 4 pm, and 8 pm from 27th to 30th July – it’s a chance to witness history in the making.

Photo Credits: Sean Loo (@auto.driven)


Check out more green rides here, or check out our latest videos on Ignition Labs TV!

Sean Loo

Futr's managing editor loves all things retro, even though he was born in the late 90s. Even though his main job encompasses tons of driving, he swears he turns off the lights each time he leaves his room.

you may also like

Oppo Reno 12 Pro

OPPO Reno 12 Pro Review: AI Brilliance in the Palm of Your Hand.

The myFirst Fone S4: A Heartfelt Buzz for Modern Parenting.

Vivo V40 Lite

Vivo V40 Lite 5G Review: A Sleek Companion for Everyday Life.

Sony 24-50mm F2.8 G

Sony 24-50mm F2.8 G Review: A Compact Companion with Narrow Horizons.