smart #1 to offer futuristic design and power in an eco-conscious package.
Cycle & Carriage and smart Automobile officially unveiled the smart #1 Pro+ and the smart #1 BRABUS for the first time in Singapore on Thursday, 28 March 2024, during a media event at Mandarin Oriental, Singapore.
The smart #1 Pro+ and the smart #1 BRABUS will be the company’s first electric vehicles (EV) to be sold in Singapore since Cycle & Carriage was announced as their general distributor.
The smart #1 range of all-electric, intelligent, urban Sports Utility Vehicles (SUV) has been developed with city drivers in mind, with its modern design recognised at the 2023 Red Dot Awards for Product Design and at iF Design Awards in the Product – Automobiles/Vehicles category.
Local sales of the smart #1 will start from the end of April 2024.
Representatives from Cycle & Carriage and smart Automobile commenced their partnership with an official signing of the distribution agreement between the two companies at the media event, as they look to establish a foothold in the fast-growing EV market in Singapore.
“Through this partnership, we hope to bring exciting automobile concepts that will engage and entice our community of car enthusiasts, as we look to reimagine the future of motoring,” said Mr Wilfrid Foo, Managing Director, Cycle & Carriage Singapore.
“Over the years, we have developed a robust electric mobility ecosystem in Singapore, including refinements in our aftersales services for EVs, investment in e-logistics and exploring collaborations to experiment with other forms of green mobility.”
“smart is not just an addition to this ecosystem but will become a key partner as we champion EVs.”
“Now is the right time for smart to expand into Singapore,” added Ms Mandy Zhang, Global Chief Marketing Officer, smart Automobile.
“With Cycle & Carriage’s strong and diversified presence in Southeast Asia, and its established position as the largest automotive group in Singapore, we have found the ideal trusted partner to quickly integrate and tap into the growing wave of car owners looking to transit to EVs.”
“This is part of our broader efforts to hold true to our vision of exploring the best solutions for future urban mobility.”
The smart #1 Pro+ has a range of over 400km and packs a punch, with the capability to accelerate from 0 to 100km/h in 6.7 seconds for the base model.
In addition, the urban SUV’s interior is designed to maximise the sense of space, with frameless doors, a floating halo roof, ambient light and a floating centre console.
Moreover, the car is equipped with advanced, human-centric technology such as a customised infotainment user interface, AI-based voice control, and a dedicated app environment.
Automotive enthusiasts will be familiar with the brand name BRABUS.
BRABUS has a famed history of customisation and tuning, and have partnered with prominent automobile brands, especially Mercedes-Benz, to produce unique luxury supercars for thrill seekers.
In the same vein, the smart #1 BRABUS, has a peak power output of 428hp, capable of accelerating from 0 to 100km/h in 3.9 seconds.
The car will also be kitted with specially-tuned chassis, BRABUS-designed seats, Alcantara-lined steering wheel, and plated pedals. This collaboration
highlights smart’s relentless pursuit of excellence and innovation.
In the lead-up to the launch of the showroom at Level 3 of the Mercedes-Benz Centre in the second half of 2024, car enthusiasts can look forward to a “smart” series of events, which includes the official car launch at VivoCity shopping centre in April and pop-ups in popular shopping centres.
In addition, smart will partner with events such as Sunset Cinema at Tanjong Beach, Sentosa, as well as institutions like LASALLE College of the Arts, to showcase smart’s ethos of inspiring and recognising future talents, while exposing the brand to a diverse community of car enthusiasts.
More details of these initiatives will be announced via smart Singapore’s Facebook, Instagram, TikTok, YouTube and website.
Photo Credits: smart Singapore, smart
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