The all-new NESCAFÉ Espresso Concentrate is a sleek, no-fuss bottle of pure coffee.
Launched officially in Singapore this May, it marks the brand’s first debut in Southeast Asia.
The tagline of “Pour It. Mix It. Hack It.” is a snappy summation of the concentrate’s premise: simplicity, flexibility, and delicious café-style iced coffee in three steps. Think of it as a concentrated dose of that full-bodied espresso you chase at brunch spots, now condensed into a 500ml bottle designed for home use.
According to Cyndi Chin, Business Manager for Coffee at Nestlé Singapore, this innovation is a cultural shift. “With the NESCAFÉ Espresso Concentrate, we’re bringing café-style iced coffee into the homes of Singaporeans,” she shared. “Whether it’s an afternoon pick-me-up or an indulgent wind-down, it’s bold, effortless, and entirely yours.”
Cold coffee consumption has surged by 15% globally in the past four years, becoming a daily ritual for a younger, convenience-hungry demographic.
Like your coffee black, bold and unadulterated? The Espresso Black variant is your best mate. Prefer something a little smoother, perhaps with a hint of sweetness to pair with oat milk? Sweet Vanilla is the name to remember.
Each bottle serves up to 10 barista-level brews for $9.95 and, for a limited time, includes a complimentary jigger.
And the best part? It’s already widely available at FairPrice, Cold Storage, and online on RedMart, Lazada, and Pandamart. Just a few clicks away from transforming your kitchen into a coffee lab.
Want to add soda water for a fizzy espresso tonic? Go for it. Swirl in a dash of cinnamon and milk for an autumnal latte vibe? Why not? The beauty lies in the freedom to ‘hack’ your brew, tailored entirely to your mood and moment.
So the next time you’re craving that iced Americano at 4pm on a work-from-home Wednesday, skip the delivery surcharge and reach into your fridge instead.
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