Chery has made a triumphant return to Singapore, with their new showroom finally opened to the public, alongside the launch of the new Omoda E5.
After a spell of anticipation heightened by teasers, Chery Automobile has officially marked its return to Singapore. This re-entry was spearheaded under the familiar guidance of Vertex Automobile.
The curtains were lifted on the evening of Tuesday, 23 May 2024, at the new Omoda-Jaecoo showroom at 3 Ubi Road 4. This event, attended by media members and select customers, also celebrated the launch of Chery’s first new model in Singapore after ten years – the all-electric Omoda E5.
The newly inaugurated facility is Chery’s ambitious drive for a substantial global presence through its two promising brands: Omoda and Jaecoo.
Serena Wong, General Manager of Vertex Automobile Singapore, highlighted that this showroom is the first of its kind in Southeast Asia dedicated to these brands, crafted to reflect the Omoda-Jaecoo brand ethos.
The design of the showroom is a nod to the future, with its digital walls and expansive open spaces, designed to resonate with the youthful spirit both brands embody.
While Jaecoo is gearing up to attract adventurers with rugged SUVs suitable for off-roading, Omoda will likely charm the urbanites with its sleek, city-ready vehicles.
Focusing on the Omoda E5, this vehicle exudes a design philosophy dubbed ‘Art in Motion’, which Chery claims is visually manifested through its sleek lines and innovative lighting.
Its interior sports a 24.6-inch curved screen that dominates the dashboard, offering twin 10.25-inch displays for both the infotainment system and driver’s instruments.
The Omoda E5 is equipped with an electric motor that delivers 201bhp and 340Nm of torque, allowing it to go from 0 to 100km/h in just 7.6 seconds. It’s supported by a 61kWh battery that promises up to 430km of range on a single charge, making it both efficient and practical.
Stay tuned for the reveal of more models, including the anticipated Jaecoo J7. With doors now open to the public, the Omoda-Jaecoo showroom at 3 Ubi Road 4 is ready to welcome anyone curious to explore what Chery has to offer.
The starting price for the Omoda E5 stands at $179,888, inclusive of COE (at the time of writing).
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