Bridgestone Asia Pacific recently picked up two awards at the prestigious Global CSR & ESG Summit & Awards 2022 for its efforts towards adopting more sustainable practices.
Bridgestone Asia Pacific recently came out on top and snagged two gold awards at the Global CSR & ESG Summit & Awards 2022. The competition was fierce this year, with over 350 submissions vying for the top awards spanning 20 categories.
The two awards in question are the Best Environmental Excellence Award and the CSR & ESG Leadership Award, bestowed to Bridgestone for its efforts towards adopting more sustainable practices through evidence-based, actionable plans, and employee-led initiatives.
The Global CSR & ESG Summit & Awards 2022 is recognised as Asia’s most prestigious recognition awards programme for Corporate Social Responsibility and ESG. It honours companies for their commitment to incorporating ethical practices and respect for individuals, communities and the environment.
“We are delighted to have won the Best Environmental Excellence and CSR Leadership Award at the Global CSR & ESG Summit & Awards 2022 in recognition of breakthrough innovations in achieving sustainable manufacturing across Asia. The recognition is a testament to all the hard work that’s gone into advancing the Bridgestone E8 Commitment, even as we continue to drive social and customer value as a sustainable solutions company,” said Yoshikazu Shida, CEO, Bridgestone China and Asia Pacific.
Harnessing Solar Power
Bridgestone has made several environmental key milestones over the years. One notable practice is the installation of solar panels across Bridgestone plants in Asia, to ease the company’s transition towards self-sufficiency and achieve total carbon neutrality by 2050.
Bridgestone aims to reduce absolute CO2 emissions by 50% by 2030 and has set an interim goal of lowering carbon emissions by 30% or more by 2023.
Conserving Natural Landscapes, Habitats and Waterways
In 2020, Thailand experienced its worst drought in 40 years, threatening natural biodiversity due to water scarcity.
To address the water scarcity crisis, Bridgestone Thailand’s ‘Water Boy Team’ constructed and maintained a steady water supply system that pumps water into the surrounding wildlife sanctuaries. By tackling the area’s water scarcity challenges, there was an increase in the number and diversity of wildlife at the reserve, with 19 species and 550 animals identified in 2021, up from 15 species and 400 animals in 2018 and 2019.
Additionally, to help mitigate the risks of annual forest fires during the summer, Bridgestone Thailand launched a project in November 2021 in partnership with the Department of Provincial Administration and the Royal Forest Department to support the natural ecosystem and increase humidity in the area through reforestation.
Road Safety Outreach
Bridgestone launched road safety initiatives across the Asia region, in a bid to drive home the importance of road safety and instil better road safety habits in youths.
“This recognition spotlights Bridgestone’s pursuit of sustainability and corporate growth. By working closely with local partners, Bridgestone’s sustainability initiatives and technological advancements help to develop long-term initiatives that deliver impact”, said Sreepadaraj Karanam, VP, Sustainability & CSR, Bridgestone China Asia Pacific.
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