Gear Up For Sony Alpha Fest 2024.

Sony is bringing back Alpha Fest for 2024, and it’s set to be bigger, bolder, and more immersive than ever. Taking place from 18th to 20th October at Cloud9 Piazza @ Jewel Changi Airport, Alpha Fest ‘24 is the go-to event for anyone with a love for photography, content creation, or simply capturing life’s best moments. Alpha Fest ‘24 allows you to get hands-on with some seriously cool setups. One of the ...

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Sony Unveils 85mm F1.4 GM II Lens.

Sony has just taken the wraps off the FE 85mm F1.4 GM II. This second-generation model blends high resolution with stunning bokeh, all while delivering fast, precise autofocus in a remarkably compact body. Whether you're capturing portraits, weddings, travel scenes, or cinematic video, this lens is set to become your new go-to. Sony has packed this lens with two XA (extreme aspherical) and two ED (extra-low dispersion) elements, ensuring that chromatic aberrations ...

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Sony Adds WF-C510 To Wireless Earbuds Range.

Sony has just unveiled the new WF-C510 truly wireless earbuds. These bring Sony’s signature sound quality into a compact and comfortable design, making them a great choice for those who want to listen all day without compromising on quality or comfort. The WF-C510s are Sony’s smallest closed-type earbuds yet, and they’re designed with an emphasis on comfort. If you’ve struggled with earbuds that just don’t fit right, these might be the answer. They’ve ...

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Sony Debuts New 4K Handheld Camcorders.

Named the NXCAM HXR-NX800 and XDCAM PXW-Z200, the new Sony handheld camcorders are set to impress. Interesting names aside, the two new 4K handheld camcorders pack cutting-edge technology into sleek, portable bodies. For broadcast teams or corporate creators, these models are built to perform with ease. As with all Sony cameras, video autofocus is definitely one of the best features. With a BIONZ XR image processing engine and a dedicated AI-processing unit, ...

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Sony Celebrates 10th Anniversary of Flagship Sony Store.

To mark the occasion, Sony is rolling out a month-long celebration throughout August at its flagship store @ 313 Somerset. Think exclusive promotions, exciting activities, and special events, that sort of good stuff. First off, the top 10 spenders in August will have a shot at winning this golden ticket to Tokyo. Spend a minimum of $300, and you’ll walk away with a limited-edition customised tote bag and exclusive iron-on patches. For the ...

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Sony Unveils the ZV-E10 II.

Sony has launched the ZV-E10 II, the much-anticipated successor to its popular ZV-E10 camera. The original ZV-E10 has been a favourite among content creators, thanks to its user-friendly design and versatile features. Now, the ZV-E10 II takes it up a notch, enhancing everything creators loved about the first model and adding even more sophistication and ease of use. At the heart of the ZV-E10 II is a new 26-megapixel Exmor R CMOS ...

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Level Up Gifting This Father’s Day With Sony.

Make Father's Day special with Sony tech gifts - there’s definitely something for every dad! Father's Day is around the corner, and Sony has just the right gadgets to make it unforgettable. From 3 to 16 June, celebrate this special occasion with Sony promotions offering up to 40% savings! for the working dad. Brighten Dad’s workday with the WH-1000XM5 Wireless Noise-Cancelling Headphones. These headphones feature industry-leading active noise cancellation to help him stay ...

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Sony Introduces Latest Premium Smartphones Xperia 1 VI and Xperia 10 VI.

Sony recently announced the launch of its latest premium smartphone Xperia 1 VI, along with the new mid-range Xperia 10 VI. Sony has just dropped the curtain on its latest marvels, the Xperia 1 VI and Xperia 10 VI. These are the next steps in mobile photography and user experience, packed with cutting-edge features. Sony Xperia 1 VI. The telephoto optical zoom lens on the Xperia 1 VI lets you shoot at up ...

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