Life Festa, a South Korea-based innovator in gamified fitness, has arrived on Singapore’s shores with its latest offering: ACTIVELY.
Think of it as a fitness app with a twist – a dash of augmented reality (AR), a sprinkle of AI, and a healthy dollop of rewards to keep you moving.
ACTIVELY is a hyper-local, location-based platform designed to turn mundane strolls into engaging adventures.
Walk past iconic landmarks, and the app rewards you with exclusive stickers and discounts from local retailers.
Jae Chan Shin, CEO of Life Festa, mentioned: “We’re building ACTIVELY as a hyper-local omni-channel super app, turning the world into a playground for exploration and connection.”
The app comes loaded with features to elevate your fitness journey:
- Immersive Maps: Navigate your way through Singapore’s iconic spots while collecting rewards.
- Vibrant Step Counter: A charming interface that makes counting steps feel less like a chore and more like a game.
- Social Connectivity: Share your fitness milestones, discover nearby users, and swap digital stickers to build a virtual community.
- Shop & Gift: Redeem rewards for everything from bubble tea to bespoke local experiences.
And yes, you can even link your Bluetooth headphones to enjoy music directly from the app while you walk.
So why was Singapore chosen? Its compact geography, extensive pedestrian infrastructure, and fitness-forward culture make it the ideal launchpad for ACTIVELY’s international debut.
Ranked as Asia’s fifth most walkable city, it offers covered walkways, lush parks, and a population that loves staying active… mostly.
It’s no wonder Life Festa has set its sights here. As Shin explains, “Success in Singapore will set the stage for expansion into other Southeast Asian markets like Thailand and Vietnam, and even further afield to Canada and Australia.”
Beyond its launch, ACTIVELY has its eyes on the future. New features, expanded partnerships, and a global rollout are all part of Life Festa’s roadmap. In the meantime, Singaporeans can dive into the app and take advantage of a special referral program to earn extra rewards.
So, if you’ve been looking for a reason to dust off your walking shoes, this might just be it.
ACTIVELY is available now on both the Apple App Store and Google Play Store. Time to make every step count – literally.
Liked this? Check out more articles on Futr tech here.
