If we are honest, most of us know a senior who’s quietly powering through the day solely on kopi and convenience. FairPrice Group (FPG) and Tan Tock Seng Hospital (TTSH) want to change that.
The two organisations have signed a Memorandum of Understanding (MoU) to co-develop a practical, gamified nutrition education programme for seniors (aptly named Stay Strong) and to explore senior-focused food solutions under FPG’s Own Brands and Food Solutions business.
The partnership is grounded in sobering data from FairPrice Foundation’s Stay Strong study of over 500 seniors. In the findings, six in 10 could not correctly identify a healthy plate; taste ranks No. 1 at mealtimes, while nutrition and cost tie for fourth; and although 67% agree they need more protein than younger adults, national figures still show half aren’t hitting the recommended intake.
Perhaps most tellingly, six in 10 rarely seek new nutrition information, while family habits and traditions shape seven in 10 seniors’ food choices.
“The seniors we serve show a strong determination to age independently, and we want to do our part in supporting them with achieving this ambition, through proper nutrition. Making every day a little better for Singapore’s silver population by bringing nutrition access and education to those who need it most.”
Vipul Chawla, FPG’s Group CEO and FairPrice Foundation board member
Adjunct Professor Tang Kong Choong, Chief Executive Officer of TTSH, NHG Health, noted that good nutrition can be the difference between a slow recovery and a swift return to independence, hence the push to bring geriatric and dietetics expertise “right in the heartlands where the seniors are.”
Beyond the classroom, the MoU nudges the conversation into the supermarket aisle. FPG’s Own Brands and TTSH will explore developing nutrition-forward products tailored to seniors. If the pilot lands well, it could reshape how healthier choices show up on everyday shelves.
Stay Strong also slots into a wider “Start Strong, Stay Strong” arc: FairPrice Foundation’s multi-year commitment to nutrition education from preschoolers to pioneers. Some recent community initiatives are expanding Neighbourhood Food Share to 60 distribution points by end-2025, fuelling over 12,000 Primary 6 students with the Cheers Breakfast Club, doubling discounts for larger CHAS Blue/Orange families through year-end, launching Asia’s first carbon-focused Carbon Gallery for heartlanders, and rallying the island with A Full Plate, Singapore’s largest food donation drive supporting nearly 700,000 beneficiaries across 21 charities.
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