Magnum Launches New Japanese Yuzu Honey Flavour

The Magnum Japanese Yuzu Honey is the latest indulgence from the masters of ice cream luxury.


The first thing that greets you is the citrus whisper of Japanese yuzu. Then comes the gentle warmth of honey, soft and enveloping, balanced by the floral hush of camellia, a nod to the still gardens of Kyoto.

But it wouldn’t be a Magnum without that tell-tale crunch. So yes, you’ll find it here too; the signature Belgian chocolate shell, that gloriously dramatic crack when you bite into it. And just when your palate thinks it’s figured it all out, in comes the buttery cookie pieces, adding a contrast of textures that’s almost meditative in its satisfaction.

“With Japanese Yuzu Honey, we wanted to create a new flavour that invites you to pause, reset, and savour indulgence on your own terms,” says Ellen Yap, Ice Cream Country Lead at The Magnum Ice Cream Company.

Available From 1 August 2025

You’ll find Magnum Japanese Yuzu Honey in single sticks or mini multipacks of six, available islandwide at leading supermarkets, hypermarkets, convenience stores, and selected retail outlets.


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Sean Loo

Futr's managing editor loves all things retro, even though he was born in the late 90s. Even though his main job encompasses tons of driving, he swears he turns off the lights each time he leaves his room.

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