VIVAIA Steps into the Spotlight with Sneakerina Pop-Up.

Featured, Living

by Sean Loo, May 30, 2025

This weekend, VIVAIA is marking its fifth anniversary with a full-blown style celebration at Wisma Atria.

From May 30 to June 1, Basement 1 of Wisma Atria transforms into a Sneakerina sanctuary, an immersive pop-up that’s equal parts fashion showcase and creative playground. The centrepiece is the exclusive debut of the much-adored Sneakerina in a brand-new ‘Butter Yellow’ hue (S$217).

At the pop-up, shoppers can customise their kicks at the Free DIY Shoelace Customisation Bar, limited to the first 200 customers each day. Here, fashion meets fun as guests mix and match colourful laces, charms, and embellishments to craft something uniquely theirs.

And because no celebration is complete without a sweet treat, the brand is tossing in complimentary macarons for those who follow @VIVAIA_SINGAPORE on Instagram.

If the name ‘Sneakerina’ sounds like the whimsical lovechild of a sneaker and a ballerina flat, that’s because it is. You’ll find triple-layer soles designed for all-day support, foldable construction for easy packing, and machine-washable satin uppers made from recycled materials.

VIVAIA’s Cristina model leads the charge. With two sets of laces and a barefoot-like feel, it’s a shoe that feels as good as it looks. The new Butter Yellow joins a dream-like palette that includes Light Gold, Dream Blue, Peach Blush, and classic Black.

If you need more reason to slip your feet into a pair of VIVAIAs, take it from global icons like BLACKPINK’s Jennie. The K-pop star was recently spotted in VIVAIA’s Margot Mary-Jane in Ruby Red post-Coachella.

Jennie isn’t alone. Style mavens such as Alexa Chung, Ashley Liao, and Joo Young Lee have also championed the brand’s elegant-meets-effortless aesthetic.

So if you’re a curious newcomer looking to level up your shoe game, VIVAIA’s Wisma Atria pop-up is not to be missed. Step in. Style up.