This April, Magnum teams up with Hasbro and MONOPOLY to turn your post-dinner treat into a full-blown adventure.
Magnum City MONOPOLY is a new campaign that combines two sinfully indulgent ice cream flavours with one of the world’s most iconic board games.
Kicking off the experience is Magnum’s brand-new duo of ice creams: Double Hazelnut and Strawberry Panna.
The Double Hazelnut is where things get downright luxurious. A golden cloak of cracking white chocolate gives way to caramelised hazelnuts, pistachios, and almonds, like a nutty avalanche in slow motion.
Nestled beneath it all is a creamy swirl of hazelnut ice cream marbled with rich, salted hazelnut sauce. It’s sweet. It’s salty. It’s the dessert equivalent of a first-class cabin.
Then there’s the Strawberry Panna. A refreshingly fruity affair that blends velvety strawberry ice cream with Magnum’s signature thick chocolate shell, interspersed with real strawberry bits. It’s panna cotta meets picnic, elevated to gourmet status.
Both new flavours are now available islandwide as singles or in multipacks. That means more to love, or more to hoard in your freezer, we’re not judging.
From now till 30 June 2025, spending $45 on Magnum ice creams (including at least one multipack of the new flavours) gets you something special: an exclusive Magnum City MONOPOLY board game, in a limited-edition, travel-friendly format.
Available while stocks last at major retailers like Cold Storage, Giant, FairPrice, Sheng Siong, RedMart, Prime, and even selected petrol marts.
And here’s the twist: tucked inside some of these board games are Golden Chance Cards. Ten of them, to be exact.
Each one unlocks a luxury experience, like a beach club getaway at +Twelve, a $2,000 shopping spree at Takashimaya, or a private dinner with Chef Justin Quek.
Exclusive to 7-Eleven, the Magnum City Bag Strap blind packs let you accessorise your adventures with one of three themed designs: The Traveller, The Adventurer, or The Homebody.
They’re as playful as they are stylish, and just like your favourite scoops, they come with the excitement of not knowing exactly what you’ll get.
To score one, simply purchase any 4 Magnum sticks, including at least one Double Hazelnut or Strawberry Panna. Then keep your fingers crossed for one of the rare exclusive patch designs.
“At Magnum, we are committed to creating extraordinary pleasure experiences,” said Ellen Yap, Ice Cream Country Lead of Unilever Singapore. “Our collaboration with Hasbro takes indulgence beyond just taste, offering a multisensorial journey where every bite and every moment is an adventure.”
And that pretty much sums it up. It’s about delight, discovery, and the sweet intersection between dessert and design, indulgence and imagination.
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