Casio G-Shock has just launched its Tough Like You Campaign, a nod to those who out-tough the challenges of daily life with unwavering resilience.
G-Shock’s new campaign is a tribute to the indomitable spirit of its wearers. The question posed is simple yet profound: What does toughness mean to you?
Imagine every scratch and dent on your watch telling a story, a testament to overcoming challenges and facing the world head-on.
G-Shock believes that what’s on your wrist is a reflection of what’s in your soul. Their latest G-Steel colour-dial watch series epitomises this belief, embodying the spirit of resilience and strength.
The Tough Like You campaign encourages everyone to embrace their inner and outer toughness, regardless of the scale of the challenge.
Since 1983, G-Shock has been synonymous with durability, and this new GBM-2100 series takes it to the next level.
Building on the iconic GM-2100 design, the GBM-2100 models come with Bluetooth and solar capabilities.
Available in striking dial colours, these watches are crafted with a band made of bio-based resin.
This series is set to launch in Southeast Asia, including Singapore, Malaysia, Thailand, the Philippines, and Indonesia, on July 26, 2024. For more information, visit the official G-Shock website.
Ready to embrace your toughness?
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