The K-Pop star gets just the car she wants with customizations from the Porsche Sonderwunsch programme.
When you’re a world-famous K-Pop star, no wish is too tall an order. This is certainly the case when it comes to ordering a customized Porsche. Jennie Kim, known as Jennie Ruby Jane or simply ‘Jennie’, is a famous artist in South Korea. The 26-year-old is a member of girl group BLACKPINK, but has also won the hearts of many fans as a solo artist.
When it came to picking out her car, Jennie chose a Porsche Taycan 4S Cross Turismo, a sporty yet practical Electric Vehicle (EV) that in Singapore, sells for a cool S$514,658 before you even think about adding any options or customizations.
Jennie, however, wanted a Porsche that was truly unique to her taste and the Porsche Sonderwunsch programme was only too happy to oblige. ‘Sonderwunsch’, German for ‘special request’ is the premier tier of Porsche Exclusive Manufaktur, the sports car manufacturer’s customisation department that can be traced back to the 1970s.
For Jennie’s car, custom highlights include “Paint to Sample” Meissenblue in the exterior and the interior, as well as a “Jennie Ruby Jane” logo that she created herself, are among the car’s personal features. Painted in a metallic black, the car is named „Taycan 4S Cross Turismo for Jennie Ruby Jane“. The Sonderwunsch model will be presented at ‘the Sonderwunsch Haus’ with the start of BLACKPINK’s world tour in Seoul.
According to Porsche, knowing exactly what she wants was key to making the collaboration a success.
“Jennie had very specific images of her dream Porsche. The collaboration was accordingly intense and inspiring,” says Alexander Fabig, Vice President Individualisation and Classic at Porsche. “Working together with international customers on these special projects is particularly exciting and enriching. In this case we were also faced with interesting challenges that motivated us as a team to be able to make even the most creative wishes come true.”
In a digital workshop that ran for several hours, the experts on the Sonderwunsch team at Porsche Exclusive Manufaktur and the Style Porsche design department worked together with the artist to work out all the details of the Taycan 4S Cross Turismo. The car was customised in the Sonderwunsch department of the Porsche Exclusive Manufaktur workshop in Stuttgart-Zuffenhausen. “As an artist, Jennie is used to creative collaborations. She even brought a mood board to our meeting that visualised the initial ideas and reflected their reception,” Grant Larson recalls. Larson has been with Style Porsche since 1989, and as project manager for special projects he is responsible for Sonderwunsch work within the design department.
“Being able to collaborate so intensively on my own very personal Porsche was an amazing experience,” says Jennie. “I’m especially proud of having designed the visualisation of the clouds. I spend a lot of time travelling around the world – the sky and the clouds are my travelling companions and a beautiful symbol of these unique experiences. This is why I feel a special connection to them and am so passionate about photographing these nature motifs.”
“It was an exciting experience working with Jennie from BLACKPINK on Porsche Korea’s first Sonderwunsch project. An influential global icon that represents a generation of young and creative opinion leaders and the ‘Generation Z’ in Korea,” says Holger Gerrmann, CEO Porsche Korea. “I was impressed by her commitment and ideas, which went into her very personal Porsche. With the new Sonderwunsch programme, we are pursuing the goal of enabling people with very different lifestyles to make their dream of the perfect sports car come true.”
Going by the photos, it looks like Jennie’s Porsche Taycan 4S Cross Turismo will have plenty of room for the the other members of BLACKPINK as well. So she won’t be driving, SOLO…
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