CIMB debuts new phygital retail pop-up experience.

Segmented into two different phases, the CIMB pop-up along Orchard Road kicks off with the “House of CIMB x ShopBack”.


CIMB Singapore has recently unveiled the CIMB pop-up, an innovative and engaging experience designed to delight Singaporeans with a blend of physical and virtual environments.

Located at Orchard Road, in front of Mandarin Gallery, this two-phased escapade promises to deliver a unique and interactive experience for all.

The first phase of the pop-up, running from 16 to 31 March 2024, features a deals extravaganza with over S$100,000 worth of giveaways.

Visitors can expect a range of exciting activities and promotions, including exclusive rewards and special deals from leading retail brands like Pelago by Singapore Airlines, Samsung, LOOKFANTASTIC, Myprotein, and Under Armour.

The highlight of this phase is the AR scavenger hunt, where visitors can explore the pop-up booth to hunt for gift boxes, revealing surprises and unique vouchers.

Victor Lee, CEO of CIMB Singapore, expressed his excitement about the partnership with ShopBack, aiming to offer exclusive rewards and special deals to customers visiting the pop-up.

“By partnering with ShopBack, we aim to offer exclusive rewards and special deals with a variety of merchant options that our customers can enjoy when they visit the pop-up,” he added.

The second phase of the pop-up, from 6 to 21 April 2024, focuses on three pillars of wellness – physical, mental/spiritual, and financial.

This phase will offer visitors a range of experiences and activities aimed at promoting overall well-being.

New customers who apply for a CIMB Credit Card onsite will receive a S$250 ShopBack Reward Code. Additionally, linking and spending with CIMB Credit Cards on ShopBack offers up to S$120 cashback.

Participants can also look forward to a range of giveaways, including a S$1,000 Shopping Spree, a Live Auction, S$1 deals from top brands, and a Lucky Draw with exciting prizes.

Fern Nannaphat, General Manager of ShopBack Singapore, highlighted the partnership with CIMB Singapore as a significant step towards integrated, omni-channel consumerism.

“This initiative underscores our commitment to being at the forefront of the exciting retail transformation; to empower customers to optimise their spending into savings with our unique, stackable cashback offerings.” 


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Sean Loo

Ignition Labs' resident editor loves all things retro, even though he was born in the late 90s. His main job encompasses tons of driving (and a massive carbon footprint), but he swears he turns off the lights each time he leaves his room.

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