like meat? you’ll like what Meatable has just unveiled. 

Meatable, a leading Dutch food tech company at the forefront of cultivated meat, has unveiled its revolutionary cultivated meat products in Singapore.

Ladies and gentlemen, have you ever imagined a world where you can savour your favourite sausages, hot dogs, and pulled pork tacos without harming a single soul, be it human or animal?

Well, Meatable, a pioneering force in the world of cultivated meat, is bringing that vision to life. And guess what? They’ve recently served up a tantalising taste of the future right here in Singapore.

Now, before you start raising your eyebrows and wondering if this is some science fiction fantasy, this is as real as it gets. Meatable, with the nod of approval from the Singapore Food Agency (SFA), recently hosted a tasting event featuring their cultivated meat delights. This isn’t just a delicious development; it’s a groundbreaking one.

The SFA’s green light is the first of its kind, a testament to Singapore’s forward-thinking regulatory framework.

But what exactly is cultivated meat? Meatable’s Research and Development wizards have been working tirelessly behind the scenes, not just to enhance the efficiency of production but also to elevate the quality and taste of their cultivated products.

We’re talking about pork meat that possesses all the right attributes – the perfect blend of fibre formation, protein content, fat accumulation, and, of course, that signature meaty flavour.

In simpler terms, it’s meat that feels, tastes, and chews like the real deal, but isn’t. So much so that you’d be hard-pressed to tell the difference between Meatable’s creation and meat that comes from a farm.

Krijn de Nood, Meatable’s CEO and co-founder, couldn’t be more thrilled. “We are delighted to deliver a world-first public product tasting in Singapore,” he exclaimed. And indeed, it’s a momentous step, not just for Meatable but for the entire cultivated meat movement.

It’s a giant leap toward full regulatory approval and, more importantly, toward satisfying the world’s insatiable appetite for meat without harming anyone or anything.

But how does Meatable do it? According to them, it’s a mixture of their patented opti-ox™ technology combined with pluripotent stem cells. Fancy words aside, what this means is that they take a tiny cell sample from an animal (completely harm-free, mind you) and then work their magic.

They replicate the natural growth process of cells, and voila, from a single cell to a sausage in just eight days. That’s 30 times faster than your traditional pig rearing, folks. This efficiency isn’t just about speed; it’s about sustainability. As the world’s appetite for meat grows, so does the impact on our planet. Meatable’s innovative approach offers a practical solution to this conundrum.

Singapore, with one of the most advanced cultivated meat regulatory frameworks globally, becomes Meatable’s stage for this culinary spectacle. Their partnership with ESCO Aster, Singapore’s sole commercially licensed cultivated meat manufacturer, has set the wheels in motion. Singapore is now Meatable’s production hub outside its Dutch headquarters.

Meatable is joining hands with Love Handle too, Asia’s pioneering plant-based butcher, to develop a hybrid product range. Come 2024, you can relish Meatable’s offerings in select restaurants and retailers. It’s a partnership that promises to tantalise your taste buds and soothe your conscience.

And did I mention the recent funding round? A whopping USD 35 million, bringing the total funding to USD 95 million. That’s not pocket change; that’s a serious commitment to scaling up production and making this culinary revolution a reality.

Now, let’s talk about the elephant in the room – sustainability. As the world grapples with the environmental toll of traditional meat production, cultivated meat shines as a beacon of hope. 

Independent research reveals mind-boggling figures: a reduction of up to 92% in greenhouse gas emissions and a 95% decrease in land use compared to conventional beef. These aren’t just numbers; they’re a roadmap to a sustainable future.

Investors are taking note. Nearly $900 million has poured into the cultivated meat sector, and the alternative protein sector as a whole has raised a staggering USD 14 billion. It’s a clear sign that the world is ready for a change.

So, what’s next for Meatable? More tastings, of course! They’re gearing up to educate partners and consumers alike, gaining valuable insights to bring cultivated meat to your plates on a global scale.

Imagine a world where you can have your meat and eat it too, guilt-free. With Meatable, that future is sizzling on the grill, and it’s a taste you won’t want to miss.

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Sean Loo

Ignition Labs' resident editor loves all things retro, even though he was born in the late 90s. His main job encompasses tons of driving (and a massive carbon footprint), but he swears he turns off the lights each time he leaves his room.

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