Kia and The Ocean Cleanup deliver record 55-ton ocean plastic haul.

Kia’s global partner, The Ocean Cleanup, sets a new record for the amount of plastic reclaimed from the world’s oceans.


Kia is also planning to use recycled plastic from a 55-ton haul recently reclaimed from the Pacific Ocean in its new EV models.

The record-breaking amount of plastic reclaimed by Kia’s global partner, The Ocean Cleanup, marks the next phase in a seven-year global partnership agreed in April 2022 as part of Kia’s transformation into a leading sustainable mobility solutions provider.

The Ocean Cleanup, the international non-profit project with the mission of ridding the oceans of plastic, landed its plastic catch at Victoria, Vancouver Island, Canada.

The record catch was removed from the Pacific Ocean using The Ocean Cleanup’s System 002 extraction technology following a voyage through the Great Pacific Garbage Patch (GPGP). If you don’t know what that is, the GPGP is a collection of marine debris in the North Pacific Ocean. Marine debris is litter that ends up in the ocean, seas, and other large bodies of water. 

Recycling of the plastic will begin shortly, and Kia will use a proportion of the material in future models. This policy aligns with Kia’s commitment to provide sustainable mobility solutions that have a measurable impact on achieving sustainability at scale.

Charles Ryu, Senior Vice President and Head of the Global Brand & CX Division at Kia Corp. commented: “The record catch of plastic brought to shore by The Ocean Cleanup is tangible proof of how technology can deliver sustainable solutions at scale.”

“Initiatives such as this one perfectly align with Kia’s transition to a sustainable mobility solutions provider and our Plan S strategy, through which we embrace the needs of our customers and the protection of our environment by acting as a responsible corporate citizen.”


Loved this article? Check out these 12 thrift shops in Singapore for sustainable bargains, or head to these 8 beautiful parks in Singapore to watch the sunset!

Sean Loo

Ignition Labs' resident editor loves all things retro, even though he was born in the late 90s. His main job encompasses tons of driving (and a massive carbon footprint), but he swears he turns off the lights each time he leaves his room.

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