Bombay Sapphire has launched the first two in a four-part series of films highlighting the creative endeavours of local Singaporeans who pioneer authentically sustainable practices to their businesses.
The short films, posted on Instagram, focus in on four local brands to raise awareness about how everyone can take noteworthy steps towards making a sustainable difference.
This is in line with Bombay Sapphire’s commitment to be the world’s most sustainable gin, with all ten of its botanicals certified as sustainably sourced to date.
The campaign, aptly titled #stirsustainably, stems from the global Bombay Sapphire campaign Stir Creativity which seeks to engage individuals and unleash their creative potential.
#stirsustainably celebrates Singaporeans who are harnessing their creative skills to tackle the challenge to achieve their city state’s aspirational target of becoming a Zero Waste Nation.
“Bombay Sapphire has collaborated with creators and artists for over thirty years and we are so excited now to be shining a light on the role that art plays in tackling sustainability here in Singapore,” said Denise Tan, Customer Marketing Manager Bacardi-Martini Singapore.
“Stir Creativity is all about turning something seemingly ordinary into a potential masterpiece; what better way to inspire a ‘one nation’ approach towards zero waste living than by celebrating how Singaporeans are bringing artistry and imagination to this challenge.”
Two collaborations are now live on Instagram: @refind.sg documents the work of Singapore’s number 1 art glass recycling studio Refind, whose artist B. Jane Cowie upcycles the iconic blue Bombay Sapphire bottle, which itself is composed of 30% upcycled glass, into beautiful water jars and accessories.
The second film can be viewed at @bamboostrawgirl and shows Melissa Lam, who runs a local social enterprise working directly with makers to bring zero-waste lifestyle goods to Singapore, such as bespoke bamboo straws for Bombay Sapphire.
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